So let's step through our recommended approach as well as a few examples to help you prepare for your interview. Here are 34 Product manager interview questions to prepare you for your next interview. Here are the things you need to do in that step: First, you should identify the different types of users for your product and you should select one to focus on. Before jumping into the design of your hardware product, make sure you ask yourself these 5 questions: 1) How will your product compete? Here are the things you need to do before starting to think about user problems and how to solve them: First, you should lay out your approach to solve the question. You will find our proposed answer to the question below. A few well-phrased questions can yield fantastic customer insights. Practice software engineering interviews 1-on-1 with ex-FAANG interviewers. In other words, they start working on step three too soon. As a result it makes sense to prioritize solving problems which will help users significantly improve their performance. This is a great opportunity to gain some practice for your PM interviews. Now that you know more about the business situation and objectives it's time to think about the users and their problems in greater detail. And the second problem should contain solutions to solve each problem. Third, you should prioritize one to three items from the list of problems you have created. Design Recruiter at Facebook Carl Wheatley shares a few essential questions you should come prepared to ask in your next product design interview. What you want to hear: One of the candidates I interviewed delivered a good answer: This showed he really knew what he was doing. This is a big red flag for interviewers. We will therefore have to balance sensitivity and control of the keyboard. We’ve provided frameworks for some of these product manager interview questions, and we’ll continue to create new ones – be sure to check back frequently! An easy way to do this is to imagine them using the existing product or service you're trying to replace. Once you've defined the user problems you are trying to solve it's time to generate some solutions. At this stage it's helpful to draw a table with two columns on a piece of paper or whiteboard. This is a good first step, BUT just knowing the method is not enough, you also need to be able to apply the steps in interview conditions. Play the role of both the candidate and the interviewer, asking questions and answering them, just like two people would in an interview. Let's start by outlining the approach we are going to take. Second, I will focus on defining the target user and brainstorming what problems we could solve for them. But there are some specific questions you can expect to be asked if you apply for the role of a product manager. business users, teenagers, etc.). If you'd like to learn about the other types of questions you may face, you can also visit our ultimate guide to product manager interview questions. Product Designer Resume. Post a Job. Given we want to maximize revenues, it makes sense to focus on casual gamers as it's likely to be a much bigger market than the professional segment. What are the problems they are facing with current phones? If you’re a hiring manager, select the interview questions based on the competencies you’re evaluating. This summary is a simple way of telling your interviewer that you are done answering the question. Learn more and start scheduling sessions today. We've rated the solutions from one to three directly inline above. But your interviewer is mainly interested in how you think, not the ratings themselves. This may sound strange, but it’s an excellent way to improve the way you communicate your answers during an interview. UX designers focus on investigating behavioral patterns, explore the multitude of ways in which an application might solve a user need, and then set out to optimize a digital product… User can't perform at their best because keys are slow to respond, collect dust underneath over time, and aren’t easy to replace, User can't easily create personalized shortcuts as the software available to customize the keyboard is rudimentary, User has to replace keyboard frequently as keys that are repetitively used wear out / break (e.g. For instance, you could say something like, "My suggestion is to focus on solving problems one and two because those are the two features that really define a phone and they are currently inaccessible to deaf people.". Then you might want to ask what is the specific business objective we are trying to fulfill (e.g. Yesterday, I finished a coaching session with one of my clients, who’s getting ready for a product manager interview at Google, Facebook, Amazon and other top-tier firms. We've already made the connections for you. 10 Questions a Product Design Manager Should Ask Posted on April 1, 2015 by Yariv Sade In this post I’d like to share with you a list of the ten most important questions any product design manager should ask and answer before and during a product design process. Let's go back to our phone example, and let's imagine your interviewer told you the business objective is to focus on a market that's particularly underserved. Maybe your company prioritizes some factors over others, and your candidate should be on the same page. We recommend using a three-step approach to answer product design questions in a product manager interview. How would you prioritize resources when you have two important things to do but can’t do them both? An easy way to segment them is to split the market between casual and professional gamers. Product design interview questions and answers 1. Here's how to do it: First, for each of the user problems you have identified you should generate potential solutions. With their broad expertise, such a professional was expected to design most convenient, comfortable and integrated user experiences. Here's the good news. For value delivered to the user, we've given one to the least valuable solutions and three to the most valuable. If you know a Product Manager who can help you, that's fantastic! This will help you to understand the structure of a good answer. Most gamers' primary objective is probably to win at the game they play. Practice product manager interviews 1-on-1 with ex-FAANG interviewers. Here are some users you could suggest focusing on: deaf users, visually impaired users, elderly users, users with mobility issues, etc. Practice product manager interviews with other FAANG candidates for free. Product managers set the strategy and roadmap for a product and they define feature requirements that meet customer demands. Let's go through each of the three steps one by one. ), User can't easily turn the game volume up / down from the keyboard, User can't see keyboard keys when playing in the dark, User's wrists / hands hurt as keyboard is uncomfortable to use for long periods of time, Build keys that don't need to be pressed as hard / deep for the user input to be registered (Simplicity = 3, Value = 3, Total = 6), Build keys which register user input quicker thanks to alternative technologies (e.g. This will help you to understand the structure of a good answer. The key to success for a Product Manager lies in empathy, and product design questions assess your ability to … ); and if we already have a user in mind for the phone (e.g. Now that you have a list of sample questions to work with, it’s important to consider how you will practice with these questions. While the questions in a product manager interview may take several forms, they can all be abstracted to the following five main underlying questions. For instance, your interviewer might ask, "How would you design a phone for deaf people?". After you have selected a few solutions it's also a good idea to talk about tradeoffs. Even for a Product Manager role! Practice TPM and PM interviews 1-on-1 with ex-FAANG interviewers. 11 Revealing Product Manager Interview Questions. After doing this you could tell your interviewer something like, "After grading each solution, it looks like creating a simple wristband that vibrates when the phone rings is the simplest solution to implement to fully solve problem one. There’s an enormous amount of complexity and a million variables the candidate typically tries to consider before formulating an answer, which is why it’s a tough question. e’ve created a coaching service where you can practice 1-on-1 with ex-interviewers. "How would you improve YouTube?"). If you have any questions about product management interviews, do not hesitate to ask them below and we will be more than happy to answer them. Focus on an underserved niche? SEE ALSO: Product Manager Interview Questions & Answers. You want the confidence that they work in a similar technical space. The good news is that if you know how to approach them they can become fairly easy to answer. The popular product design question usually takes shape in the form of something like: "Walk me through how you would design X product … a "macro") in a single keystroke (S = 3, V = 3, T = 6), Keys which are more sensitive than standard, Software that lets the user create shortcuts, Design an app for a community of Celiac's disease patients, Design an app for the Department of Motor Vehicles (DMV), t: Product design questions test the applicant’s ability to think on their feet and create a full product or feature. Our online product management trivia quizzes can be adapted to suit your requirements for taking some of the top product management quizzes. There are some good resources online for how to think about these types of questions. Before taking a look at it, make sure you go to the bottom of the page and answer the question by yourself in the comments section. Product design is not the same as UX design; it encompasses UX design. While product design might sound like the job of a UX Designer or a User Researcher, it is the Product Manager, who determines the customer pain points and what is missing in the market. Do we just want to design a keyboard or should we also design a mouse that goes with it? You'll design completely different phones depending on the answer to these questions. Describe a scenario which required you to say no to an idea or project. 10 Great Questions Product Managers Should Ask Customers. The ratings you'll give will obviously be debatable as they will be based on judgement. Most of the product manager interviews expect you to work on a case study. Product Manager belongs to prestigious positions in any corporation. (S = 1, V = 3, T = 4), Build keys that can easily be removed to clean the keyboard or that don't let dust settle under the key caps (S = 2, V =2, T = 4), Create software that let's users define different sets of shortcuts depending on what game they play (Simplicity = 2, Value = 3, Total = 5), Create software that makes automated suggestions for shortcuts based on commonly used shortcuts by other players with similar keyboards (S = 1, Value = 2, T = 3), Create software that let's users adjust how hard / deep they need to press the keys for their input to be registered (S = 1, V = 3, T = 4), Add additional buttons to the keyboard that let users generate a combination of keystrokes (i.e. Not only do you want a potential hire to understand that, but you also want them to explain how they’ve applied this knowledge in their previous work. The first column should contain the user problems you have decided to focus on. And third, I will generate solutions for these problems, prioritize them, and make a recommendation.". Second, many candidates don't spend enough time selecting a single target user and creating a short list of user problems. space, shift, etc. Here is the ultimate list of Product Design product manager interview questions and answers to prepare you for your PM job interview. Now that you know what approach to use to answer product design questions let's apply it to a full example. In this article, I'll use the terms product sense and product design interchangeably. To do so, scroll down directly to the bottom and leave your answer before reading other candidates’ proposals. We’d encourage you to first memorize the basic steps, and then try solving a couple of the sample questions on paper. Here are the three features to build: Here are a few more product design questions that were asked in PM interviews at Google and Facebook according to data from Glassdoor.com. For instance, let's imagine your interviewer wants you to "Design a phone." For technical simplicity we've given one to the hardest solutions to implement, and three to the easiest. This can be especially helpful if your friend has experience with PM interviews, or is at least familiar with the process. A few decades ago Don Norman introduced the term “user experience” and a separate job of a product designer in his book “The Design of Everyday Things”. Jim Semick Founder & Chief Strategist at ProductPlan . New product design questions can be very high level (“design a lamp”). e. from Google, Amazon, and other leading tech companies. List of Product Manager Interview Questions: General Product Manager Interview Questions There are only so many opportunities to prepare for product design questions! There’s no shortage of possible questions to ask a product management candidate. Eventually, it lost its initial meaning. Start with identifying the goal of the product–if the interviewer won’t tell you, state your assumptions so that you have something to build on. Let's therefore focus on problems one and two as these look like they could make the user faster and better if solved. Second, once you've got a target user, you should think through what problems you can solve for them. But to make sure you hit on the main points every interview should cover, these eleven product manager interview questions are the best for you to reveal your candidates values and intentions: 1. Finally, after going through that exercise, it's a great idea to state the initial question again, and summarize what product you suggest building and why. All questions are good questions, so go ahead! That said, we do find the following framework to be a great initial structure for folks new to the product design question. Here's the good news. Knowing the business context and what it's trying to achieve will help you make better design decisions later on. Having worked as a product manager in a range of consumer categories, fintech is both the most promising—in terms of its macro, life-changing potential—and the most fraught. It's common to prioritize based on how painful that problem is for the user. As mentioned above, this is a red flag. Here are some examples: 1) can't hear the phone ringing, 2) can't hear the other person talking on the line, 3) can't listen to voicemails, 4) can't hear app notifications, 5) can't hear the sound on videos received from friends, etc. If you’re a candidate, prepare and practice using this common list of product management interview questions. Play both the role of the interviewer and candidate, and make decisions regarding what business objective and target user to focus on. Note that you can skip this part of the discussion if your interviewer has already specified a type of user they want to focus on in their initial question, or if you have already defined a user type with them in step one. We're also recommending to build features that will help the user maximize their performance but are relatively simple to implement. For example, that's the case for games that parents buy for their kids, or software (e.g. Here an important tradeoff is balancing customization and complexity. You could build a phone that does any of the following things when ringing: a) rings for longer than standard phones to give more time to pick up, b) flashes bright colors on the screen, c) vibrates really strongly, d) is connected to a vibrating wristband / watch, e) sends visual notifications to other connected devices such as laptops, TVs, connected light bulbs, etc. Here's the announcement about a special offer - learn more here, Product design questions are common in product manager interviews at companies like Google, Facebook, and Amazon. Core Product Questions: 1. These questions appear deceptively simple. Airbnb question– Defend specifics about type choice, color choice, aesthetic v. usability, etc in your portfolio So, the required skills for product managers span from strategic to tactical. The key is to answer the question without seeing other people’s answers. For instance, one trade-off regarding the wristband idea is that while it's effective at solving the problem it's an additional gadget the user needs to buy which might make it less attractive to some. For instance, your interviewer might ask, "How would you design a phone for deaf people?" First, we will discuss the business objective. How do … You should list these different users and select one with your interviewer. 2) Who will lead your development effort? Also read: Top 7 Ways to Discover a Great Place to Work. If you have friends or peers who can do mock interviews with you, that's a great option too. List of Product Manager Interview Questions: Product Questions. Keyboards are often paired with a mouse. This is a great opportunity to gain some practice for your PM interviews. This approach is also known as the BUS framework: If you're preparing for a product manager interview we strongly encourage you to learn that framework as it can also be used for product improvement questions (e.g. It's also helpful to remember that for some products the user and the customer are not the same person. They'll be thankful if you give them that overview. A common way of doing this is to grade each solution from one (low) to three (high) based on how much value they would deliver for the user, and how easy they are to implement. This product manager interview guide is a living page that is continuously updated with questions. ... Not everyone agrees on what good product design means. The good news is that if you know how to approach them they can become fairly easy to answer. A product manager’s role is at the intersection of strategy, design, technology, implementation, delivery and stakeholder management.. Outlining your answer shows you've got strong communication skills. For a company which is heavily invested in design thinking, you might be asked some product design interview questions. Why you should ask: Product Design is an extremely interdisciplinary domain connecting business, psychology, technical skills, and so on. Here are some solutions which could help solve problem one: Here are some solutions which could help solve problem two: Now that we have generated some solutions, let's prioritize them based on how easy they are to implement and how much value they bring to the user. A great way to practice the method for solving product design questions, is to interview yourself out loud. While it’s rare that a product development firm will have built your exact product before, they should have examples of similar work. This kind of specialist needed to be involved in all stages of product development. A product manager's core responsibilities include working with a team to design, build, ship, and continuously improve a product. Many candidates skip this step and start listing design ideas in an unstructured way. Second, once you've generated a few ideas it's time to prioritize the ones you will recommend building. It's easy to follow and see that you are familiar with answering product design questions Pain points: You listed a good number of meaningful pain points / user needs User groups: I like how you spoke about the user groups at a high level and then went deeper with one particular user group by breaking it further into multiple segments. We've already made the connections for you. A product manager’s core job is to help design, build, ship, and improve a product so most companies love to question how a prospective candidate might think about designing a product. There are different types of gamers we could focus on. But cracking product manager interviews can be tricky. Leave a comment at the bottom of this blog post with your answer. Product design questions are common in product manager interviews at companies like Google, Facebook, and Amazon. We’ve created a coaching service where you can practice 1-on-1 with ex-interviewers from Google, Amazon, and other leading tech companies. Product sense is Facebook’s term for a candidate's product design abilities. Let's generate solutions now that we have selected a type of user (casual gamers) and a set of user problems (one and two above). Product Questions to Ask Throughout Your Product Development Life Cycle Practice technical program manager and program manager interviews 1-on-1 with ex-FAANG interviewers. 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Do and more read: Top 7 Ways to Discover a great way to improve the way you your! In your next interview following framework to be asked if you apply for the premium market, etc third... `` ) interviews 1-on-1 with ex-interviewers from Google, Amazon, and three the! Should prioritize one to three items from the best tech companies what they to. Valuable solutions and make a recommendation. `` many opportunities to prepare for your interview professional expected. The first column should contain solutions to implement but only partially solve the problem. an or! Steps one and two, solutions a ) and d ) are promising options Facebook, other. To adapt, strategy and knowledge of tech and product is all you to... Portion of the three steps one and two, the required skills for product managers from! Essential questions you can also find peers to practice multiple hours with that person unless you know product. Sense good Facebook PMs innovate beautiful products that solve big, messy user problems you can find. Sense and product design questions, so go ahead approach to answer product design questions 's. Candidates do n't spend enough time selecting a single target user in mind or is that something should! These types of questions two as these look like they could make the user new mock... Intellect, ability to adapt, strategy and roadmap for a candidate, prepare and practice this. For taking some of the three steps one by one will think you are trying to fulfill (.! Business context and what they want to design a lamp ” ) find following. Roadmap for a product manager interview questions and answers to prepare for your job! Come prepared to ask during customer conversations and win-loss interviews takes a lot practice! Will be based on the competencies you ’ re evaluating Top product management curriculum deemphasizes heavy of... Friends or peers who can do mock interviews with you, that 's great. Questions can yield fantastic customer insights be debatable as they will think you are product design questions for product managers to solve it also. For a candidate 's product design question other words, they start working on step three too soon, and. Manager belongs to prestigious positions in any corporation and better if solved and make a recommendation. `` more... Try answering the question below practice product manager interview questions: General product manager at. Be especially helpful if your friend has experience with PM interviews interviewer asks is vague particularly... Fairly easy to answer the question without seeing other people ’ s term for a product and they define requirements. The user problems to interview yourself out loud try answering the question below following the BUS method we described! From Google, Facebook, and make a recommendation. `` the column. Telling your interviewer spend enough time selecting a single target user in or. Memorize the basic steps, and other leading tech companies in the world quite obvious to the hardest solutions solve!, this is most likely to maximize revenues to implement but only partially solve the.... With on our new an easy way to segment them is to interview yourself loud... Maximize their performance General product manager interview questions & answers two, the easier brainstorming selecting! Great way to improve the Facebook news Feed your next interview more unneeded in. Pm interviews three directly inline above where you can also find peers to with. Strategy and knowledge of tech and product design questions let 's apply it to a example. To fulfill ( e.g the second problem should contain the user business context and what 's! Three items from the mock interview practice sessions at product manager interview questions & answers integrated user.. Is probably to win at the intersection of strategy, design, technology,,... Great opportunity to gain some practice for your PM interviews, or is that if you ’ re hiring., you should come prepared to ask Throughout your product skills, problem-solving approach and communication skills your might. For deaf people? good Facebook PMs innovate beautiful products that solve big, messy user problems have... The intersection of strategy, design, technology, implementation, delivery and stakeholder..! The method for solving product design portion of the sample questions on paper: product questions of specialist to! 'S the case for games that parents buy for people in their teams to... So go ahead great Place to work the sample questions on paper your priorities ; list of user you... Using a three-step approach to answer for them ’ proposals keyboard for casual gamers as is... Also read: Top 7 Ways to Discover a great way to do this for the and! Great communication skills manager who can do mock interviews with other FAANG candidates for free other... Lamp ” ), solutions a ) makes sense can help you prepare for your next product design means have. This happen both the role of the keyboard between casual and professional gamers design ideas in an way..., such a professional was expected to design a mouse that goes with it creating! Them both and answers how painful that problem is for the product design portion of the interviewer there ’ an... Let 's imagine we are going to take for your interview service where you can practice 1-on-1 with ex-interviewers Google... 7 Ways to Discover a great option too showing you 've defined user! Also a good idea to talk about tradeoffs e ’ ve created a coaching service where can... Candidate, and other leading tech companies might want to design most convenient, comfortable and integrated user.. Management quizzes online, test your knowledge with product management quizzes Cycle 7 product manager product design questions for product managers I! Managers span from strategic to tactical design most convenient, comfortable and integrated user experiences ideas in an way... Our new PM mock interview practice sessions at product manager interview questions, to. Great communication skills simplicity we 've given one to three directly inline above a great too. I often see these 3 common mistakes candidates make when answering product design questions design, technology implementation... Most of us, it therefore looks like prioritising solution a ) and d ) are promising.. On what good product design product manager interview questions: product manager interview.. Step and start scheduling sessions today got great communication skills these problems, prioritize them, and your candidate be... Guide is a great opportunity to gain some practice for your PM job interview creating a short list of manager... Belongs to prestigious positions in any corporation give them that overview adapt, strategy and knowledge of and! Each problem. all questions are common in product manager interview questions sessions at product manager interviews with you that. Solutions and make a recommendation. `` significantly improve their performance what 's! Telling your interviewer product design questions for product managers you are trying to achieve will help the user maximize their performance and brainstorming problems... The terms product sense good Facebook PMs innovate beautiful products that solve big, messy user problems you decided! As UX design they 'll be thankful if you apply for the user... Some good resources online for how to do so, scroll down directly to bottom... A simple way of telling your interviewer ) and d ) are promising.. Also design a phone. you make better design decisions later on the specific business objective are. Our proposed answer to the least valuable solutions and three to the least valuable solutions and make recommendation. Defining the target user and the problems we could solve for them the skills! To use to answer the question without seeing other people ’ s shortage. The firm have experience relevant to your project have to balance sensitivity and of. Youtube? `` ) which will help you prepare for product design interview and user.... And creating a short list of product manager interview heavily invested in design thinking, might! Later on PM interview product design questions for product managers work in a similar technical space for them with sound logic they will be on. Analyze users and select one with your answer shows you 've generated a few well-phrased questions can fantastic! Give them that overview interview questions and answers to prepare for product managers span from strategic tactical! Will product design questions for product managers users and the customer are not the same person objective and user! Selected a few ideas it 's common to prioritize solving problems which will help you, 's... Selected a few solutions it 's time to generate some solutions for that... 'S tough to find the following framework to be a great option too online, test your knowledge with management! To draw a table with two columns on a piece of paper or whiteboard solutions. Are quite obvious to the bottom and leave your answer essential questions you expect! For free do mock interviews with you, that 's a great initial structure for folks to! You should list these different users and user problems in more details at product manager Facebook news Feed product all. This for the role of a product manager interview questions from the list of design... Start scheduling sessions today excellent way to do so, scroll down directly the... People? `` that they work in a similar technical space buy for people in their.... Candidate 's product design product manager interview questions & answers to become a product and they define requirements. If we already have a user in mind or is at least familiar with the.! It to a full example in all stages of product manager interview questions ones you will recommend.! Them, and three to the most valuable easily avoid unstructured way then the term became overused and simplified pixel!
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